Case Study - Artisanal yarn and MRR, both crafted with care
Wild Woollys is a boutique hand-dyed yarn company, bringing vibrant colors and premium quality to crafters worldwide through their Shopify-powered e-commerce platform.
- Client
- Wild Woollys
- Year
- Service
- E-commerce, Shopify Development, Growth
Overview
Wild Woollys approached us with a vision to bring their hand-dyed yarn to a wider audience while maintaining the personal touch that makes their products special. As their business grew from local markets to international shipping, they needed a platform that could scale with them.
We built a custom Shopify solution that focuses on what matters most to yarn crafters: accurate color representation, detailed fiber content information, and an inventory system that handles regular product drops of limited-edition colorways.
The site integrates with their existing dyeing workflow, automatically updating stock levels and notifying customers when their favorite colorways are back in stock. We implemented a custom photography guide and color calibration system to ensure their yarns look as beautiful online as they do in person.
What we did
- Shopify Development
- Custom Inventory Management
- Product Photography System
- Email Marketing Integration
Coatlus helped us turn our passion for yarn into a thriving online business. Their understanding of both the technical and creative aspects of e-commerce made our launch on Shopify seamless. We've made thousands of dollars in sales and our working on expanding internationally!
Founder of Wild Woollys
- Revenue growth
- 200%
- Followers in month 1
- 1K+
- Customer satisfaction
- 99%
- Black Friday orders
- 4x