Case Study - Sales and growth for a payments platform that achieved an acquisition

Lemon Squeezy approached us with a vision to simplify payments for the creator economy. In a market dominated by complex payment solutions, they wanted to build something different - a platform that would make accepting payments as easy as possible while providing powerful tools for growth.

We partnered with them to develop and execute a comprehensive growth strategy that would position them as the go-to payment solution for creators and developers.

What we did

Growth Strategy

Our initial focus was on reaching out to creators and SaaS founders. We developed ideal customer profiles for both independent creators and development teams, allowing us to craft messaging that resonated with both audiences.

Content & Community

We established Lemon Squeezy as a thought leader in the creator economy through:

• Strategic content marketing focused on payment infrastructure and business growth
• Developer documentation that prioritized clarity and quick implementation
• Active community engagement in developer and creator spaces
• Regular case studies highlighting customer success stories

Sales Process

We built and refined a sales process that:

• Streamlined customer onboarding
• Provided clear upgrade paths for growing customers
• Established enterprise relationships
• Created a predictable revenue pipeline

The combination of strong positioning, excellent product, and efficient sales process led to consistent growth and ultimately caught the attention of Stripe, resulting in a successful acquisition.