Our process - We build products for ourselves, for clients, and for creators
The old way of building software and products is dead. We iterate rapidly and focus on shipping value fast. Our principal Curtis Duggan as over a decade of experience building great products that have been used by thousands of people.
Discover and Prototype
Software development has evolved dramatically, with AI and modern frameworks making implementation 10x faster than before. However, the fundamentals of great product development remain unchanged.
We partner closely with clients to understand their core challenges and requirements. Using React, SwiftUI, and AI-powered tools, we rapidly prototype solutions while ensuring we're solving the right problems.
Our team focuses on more than just code - we emphasize thoughtful design, intuitive user experiences, and building solutions that truly serve your business needs. Through rapid iteration and constant feedback, we deliver results that stand the test of time.
After thorough discovery and prototyping, we provide a comprehensive roadmap along with detailed budget and timeline estimates.
Included in this phase
- Quick specs & problem validation
- Rapid prototyping
- Daily customer feedback
- 1-week MVP sprints
- Real user testing
- Continuous deployment
- Iterative improvements
- Roadmap & budget for Phase
Build and Ship
We believe in rapid, iterative development with frequent deployments. Our build phase focuses on delivering working software quickly, gathering user feedback, and continuously improving the product. We prioritize speed and flexibility over lengthy planning cycles.
Each project has a dedicated team that works directly with stakeholders, ensuring clear communication and quick decision-making. We use modern frameworks and AI-powered tools to accelerate development while maintaining code quality. Daily builds and regular demos keep everyone aligned and allow for quick course corrections.
Our agile approach means you'll see progress every week, not just at major milestones. We integrate feedback immediately and can pivot quickly based on real user insights, ensuring we're always building what matters most to your business.
"Their rapid iteration approach meant we had a working product in users' hands in weeks, not months. The continuous feedback loop was invaluable for our product direction."
Deliver and Grow
We ship features fast and often. Instead of big, risky launches, you'll see your product evolve and improve every week. This means faster learning from real users andresults you can actually see.
Our small, focused releases mean less risk and morecontrol. We test everything with real users before scaling up, ensuring your product actually works for the people who matter most.
Once live, we don't just walk away. We watch how people use your product, catch any issues early, and keep making itbetter. Your success is our success, so we're invested in getting it right.
Included in this phase
- Real Testing. We test with actual users in real conditions - no theoretical scenarios, just practical feedback that matters.
- Solid Foundation. Your product runs on reliable infrastructure that grows with your needs, without the technical jargon.
- True Partnership. We're here when you need us, helping your team succeed and keeping everything running smoothly.
Our values - Speed meets quality
We embrace modern tools and approaches while maintaining rock-solid reliability. Our values reflect our commitment to delivering fast without compromising on quality.
- Fast. We move quickly and ship often, letting real users guide our decisions. No long waits - you'll see progress every week.
- Focused. We take on fewer projects so we can give each one the attention it deserves. Your success is our priority.
- Flexible. Every project is unique. We adapt our approach to fit your needs, not the other way around.
- Direct. Clear communication and no surprises. We tell it like it is and keep you in the loop every step of the way.
- Partners. We're invested in your long-term success, not just the initial launch. Think of us as part of your team.
- Current. We stay on top of new tools and technologies, carefully choosing what actually adds value to your project.
Tell us about your project
Our offices:
- Victoria
777 Herald St.
Victoria, BC, Canada - Nosara
J43, Provincia de Guanacaste, Nicoya
Nosara, Costa Rica - Lisbon
Beco Carrasco nº1, 1200-096
Alfama District, Lisbon